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Content Standards

Content Standards

This document establishes content standards and liability protections for our automation agency services. Clients retain full responsibility for all content, assets, and materials they provide. Our role is limited to technical implementation using client-supplied materials.

Key Principles

  • Client Content Ownership: Clients warrant ownership and rights to all provided materials

  • Limited Agency Liability: We are not responsible for client-provided content legality or compliance

  • Technical Service Focus: Our services are implementation-focused, not content advisory

  • Legal Compliance Shield: Robust protections against client content violations

Section 1: Client Content Standards and Warranties

1.1 Client Content Responsibility

Client Warranties: By providing any content, materials, or assets, clients represent and warrant that:

  • They own all rights to provided content or have proper authorization for use

  • All content complies with applicable laws and regulations

  • No content infringes on intellectual property rights of third parties

  • All trademarks, logos, and branded materials are properly licensed

  • Content does not violate privacy rights or contain confidential information

  • All necessary permissions and releases have been obtained

Prohibited Client-Provided Content:

  • Copyrighted materials without proper licensing (e.g., New York Times articles, stock photos)

  • Trademarked logos or assets without ownership or licensing rights

  • Content that violates federal, state, or local laws

  • Defamatory, harassing, or threatening materials

  • Content promoting illegal activities

  • Materials containing personal information without consent

1.2 Third-Party Platform Compliance

Platform Terms Requirement: Clients must comply with all terms of service, acceptable use policies, and content guidelines of underlying platforms used in their implementations (including but not limited to Zapier, Make, Airtable, and other integrated services).

Examples of Platform Violations:

  • Using Zapier's SMS integration for prohibited advertising content (e.g., drug-related marketing)

  • Violating Make's automation limits or content restrictions

  • Breaching Airtable's data usage policies

  • Non-compliance with any integrated platform's content standards

Agency Disclaimer: We are not responsible for client violations of third-party platform terms. Clients use their own accounts and bear sole responsibility for compliance with all platform-specific policies and restrictions.

Client Obligations:

  • Verify ownership of all provided assets before submission

  • Obtain proper licensing for third-party content

  • Provide written authorization for use of any branded materials

  • Disclose any known IP restrictions or limitations

  • Update us immediately if rights to provided content are disputed

Agency Limitations:

  • We do not verify ownership or licensing of client-provided content

  • We are not responsible for conducting IP searches or clearances

  • We rely entirely on client warranties regarding content rights

  • We do not provide legal advice regarding content usage rights

Section 2: Intellectual Property Protections

2.1 Client Indemnification Obligations

Full Indemnification: Clients agree to indemnify, defend, and hold harmless our agency from any and all claims, damages, costs, and expenses (including reasonable attorney fees) arising from:

  • Use of client-provided content in delivered work products

  • Intellectual property infringement claims related to client materials

  • Privacy violations from client-supplied personal information

  • Regulatory violations from client content or business practices

  • Third-party claims related to client-provided assets or information

2.2 Professional Services Scope and Limitations

Service Scope Definition:

  • We provide automation implementation and professional services only

  • We do not host, own, or operate any technical platforms or infrastructure

  • We work exclusively within client-owned accounts and platforms

  • Our deliverables are configurations and workflows, not software products

Client Platform Responsibility:

  • Clients maintain their own accounts with all integrated platforms

  • Clients are responsible for platform compliance and account standing

  • We are not liable for platform account suspensions, violations, or restrictions

  • Service level agreements defer to client's existing platform providers

Post-Delivery Modifications:

  • Any client modifications to delivered solutions after project completion are client's sole responsibility

  • We are not liable for functionality issues arising from client-made changes

  • Warranty and support apply only to delivered implementations as originally configured

  • Client bears responsibility for maintaining solution compliance after delivery

Service Scope Limitations:

  • We provide technical automation implementation services only

  • We do not provide legal, compliance, or IP advisory services

  • Final work products reflect client-specified requirements and content

  • We are not responsible for the commercial viability or legal compliance of delivered solutions

Copyright and Ownership:

  • Clients retain ownership of all provided content and materials

  • We retain ownership of our proprietary automation methodologies and code

  • Custom implementations become client property upon full payment

  • We may use anonymized project examples for marketing purposes

Section 3: Platform and Website Standards

3.1 Our Website Content Standards

Prohibited Content on Our Website:

  • Illegal activities or services promotion

  • Copyright or trademark infringing materials

  • Defamatory or harassing statements

  • Misleading or false advertising claims

  • Content violating privacy rights

  • Spam or unsolicited promotional content

Accessibility Compliance: We attempt to follow best practices for:

  • ADA (Americans with Disabilities Act) compliance for all website content

  • Alt text for images and graphics

  • Keyboard navigation functionality

  • Screen reader compatibility

  • Sufficient color contrast ratios

  • Captioned video content where applicable

3.2 Internal Access Controls and Data Handling

Staff Access Limitations:

  • Only staff assigned to client projects have access to client content

  • Content access limited to personnel with legitimate work-related need

  • All content used solely for implementing contracted professional services

  • No use of client content for any purpose beyond project implementation

Data Retention and Disposal:

  • Client content retained only as long as necessary for project completion

  • Temporary project files deleted upon work completion or termination

  • Content access logged and monitored for compliance purposes

  • All personnel bound by confidentiality obligations per MSA Section 7

Post-Delivery Modifications:

  • Any client modifications to delivered solutions after project completion are client's sole responsibility

  • We are not liable for functionality issues arising from client-made changes

  • Warranty and support apply only to delivered implementations as originally configured

  • Client bears responsibility for maintaining solution compliance after delivery

Security Requirements:

  • Secure API key management and storage

  • OAuth 2.0 implementation for authorized integrations

  • Encrypted data transmission for all client information

  • Regular security audits of integrated platforms

  • Immediate revocation of compromised access tokens

Client Data Protection:

  • Minimal data collection principles

  • Purpose-limited use of client information

  • Secure deletion of temporary project files

  • No unauthorized sharing of client data

  • Compliance with applicable data protection laws

Section 4: Emerging Technology and AI Content

4.1 AI-Generated Content Policies

Client Disclosure Requirements:

  • Clients must disclose if provided content is AI-generated

  • AI content must comply with all applicable laws and platform policies

  • Clients warrant AI content does not infringe on third-party rights

  • Proper attribution required where AI tools mandate disclosure

Deepfakes and Synthetic Media:

  • Prohibited: Deceptive synthetic media without clear labeling

  • Required: Explicit disclosure for any manipulated audio/video content

  • Client responsibility to ensure synthetic content complies with applicable laws

  • Immediate removal required if synthetic content violates platform policies

4.2 Automated Content and Bot Prevention

Prohibited Client Activities:

  • Using our services to create spam or automated harassment systems

  • Implementing bot networks for deceptive engagement

  • Creating systems designed to manipulate platform algorithms

  • Automated content generation violating platform terms of service

Section 5: Enforcement and Compliance

5.1 Violation Response Procedures

Immediate Response Required:

  • Clients must immediately notify us of any IP disputes involving provided content

  • Prompt removal of disputed content from active implementations

  • Client responsibility to resolve disputes directly with claimants

  • Agency cooperation in dispute resolution as reasonably required

Project Termination Rights:

  • We reserve the right to terminate ongoing projects for content violations, even with existing contracts

  • Immediate termination for illegal content or clear safety violations

  • 48-hour notice for other policy violations where legally permissible

  • Client remains liable for completed work and incurred costs through termination date

  • MSA termination provisions apply as supplemented by these content-specific rights

Service Suspension Rights:

  • We reserve the right to suspend services if client content creates legal risk

  • Immediate suspension for illegal content or clear IP violations

  • 48-hour notice for other policy violations where possible

  • Service restoration upon satisfactory resolution of violations

5.2 Legal Process and Compliance

Legal Request Procedures:

  • Client notification of legal requests where legally permitted

  • Cooperation with valid legal process as required by law

  • Client responsibility for all costs related to legal disputes over their content

  • Preservation of relevant data as legally required

Documentation Requirements:

  • Maintain records of client content warranties and representations

  • Document all content-related disputes and resolutions

  • Regular backup of client communications regarding content rights

  • Audit trail for all content modifications and implementations

Section 6: Liability Limitations and Legal Disclaimers

6.1 Service Disclaimers

"As-Is" Service Provision: Our services are provided "as is" without warranties regarding the legal compliance, commercial viability, or regulatory approval of client-provided content or resulting implementations.

Limitation of Liability: Our liability is limited to the fees paid for specific services. We are not liable for indirect, consequential, or punitive damages arising from client content issues or third-party claims.

Professional Service Boundaries: We are automation implementation specialists, not legal, compliance, or IP advisory professionals. Clients should consult appropriate professionals for content-related legal questions.

6.2 Governing Law and Jurisdiction

Applicable Law: This agreement is governed by New York State law and federal law of the United States.

Dispute Resolution: Any disputes will be resolved through binding arbitration in New York, except for injunctive relief which may be sought in appropriate courts.

Severability: If any provision is unenforceable, the remainder remains in full effect.

Section 7: Contract Integration and Updates

7.1 Client Agreement Integration

Master Service Agreement: These content standards integrate with and supplement our Master Consulting Services Agreement available at https://flow.digital/msa.

Conflict Resolution: In case of conflicts between this document and the MSA, content-specific matters in this document take precedence for content violations and liability.

Project-Specific Addenda: Individual projects may include additional content-specific requirements or restrictions.

7.2 Policy Updates

Dispute Resolution:

  • 30-day notice for material changes affecting existing projects

  • Immediate implementation for emergency safety or legal compliance updates

  • Client notification via email and website posting

  • Continued engagement constitutes acceptance of updated terms

Effective date

  • Effective date: 18 June 2025

  • Last updated: 18 June 2025

  • Version: 1.0

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