There are dozens of CRM platforms claiming to be the best choice for your business. Pipedrive is a popular option, highly rated by its 100,000 users. What sets it apart and why use Pipedrive over other CRM platforms?

Why use a Pipeline CRM?

Leads are worth gold, but you need the right strategy to convert them into paying customers. That’s why most successful CRM software options work with your sales pipeline, organizing customers based on where they are in their sales journey so your team can channel efforts accordingly.

Working with your pipeline is a tried-and-true strategy for keeping leads engaged—no more potential customers dropping off your pipeline’s bottom rungs. Considering each customer’s history with your company is a game changer. It allows your sales teams to easily personalize communications and nurture long-term, loyalty-based customer relationships.

With a pipeline-friendly CRM, your sales team can focus their efforts in the right places for greater efficiency and more sales. Done right, a pipeline CRM can be an incredible boon to expanding—and preserving—your customer base.

Pipedrive is an example of CRM software that works with your sales pipeline. Its 100,000 users describe easy-to-use features and effective relationship-building strategies. See our Pipedrive: What is it post for the full rundown of Pipedrive and its features.
 

Pros and Cons of Pipedrive

Pipedrive boasts impressive success rates. According to Pipedrive, users enjoy a 28% sales increase on average in their first year—a stat that most companies can’t afford to ignore. However, there are also downsides to using Pipedrive. Being aware of the pros and cons of Pipedrive can help you make an informed decision about why to use Pipedrive as your CRM platform.
 

Pipedrive Benefits

Here are some advantages of Pipedrive that set it apart from other CRM software:

• Pipedrive was developed by a team of sales experts; its features are strategically designed to grow your business.
• Unlike many other CRM tools, one of the advantages of Pipedrive is that it requires no advanced technical skills. With minimal training, all team members will be using the software like experts from the get-go.
• Pipedrive is super customizable. Design a pipeline model that mirrors your unique model, giving you a tailor-made CRM experience.
• Pipedrive integrates over 400 third-party programs for endless opportunities. Connect Pipedrive with Slack so your team gets real-time info about closed sales, or integrate a calling app for automatic logging of communication with clients.
• Rapid business growth? You won’t outgrow Pipedrive. The software is designed to scale with your business, servicing you comfortably even as you expand.
• Importing or exporting data to spreadsheets is a no-brainer with Pipedrive. Easily transfer your data with a few simple clicks.
• No distracting extras: all Pipedrive’s tools are designed to bring businesses to greater profitability.
• Pipedrive offers live, 24/7 support to users. Use the software with the assurance that help is always available if you need it.

Pipedrive Cons

You’ve seen what makes Pipedrive the go-to option for so many businesses, but is Pipedrive a good CRM for every company? No software is perfect. Even satisfied Pipedrive users have noted some (limited) downsides.  Here are some Pipedrive cons:

• Pipedrive doesn’t offer a free plan. The lowest-priced option, the “Essential” package starts at $18 per user a month
• Phone support is only available on the highest tier. Users on lower tiers only have access to chat support.
• Pipedrive’s live reporting has fewer features than some of the other CRM options out there. An experienced CRM setup and implementation consultant can help you figure out which CRM platform best fits your business’s needs.
• Although Pipedrive offers extensive email integration options, users find that the email-syncing process is often glitch-prone. 
• Pipedrive is primarily designed for smaller businesses; some larger companies have found other CRM software options more robust.

Why Use Pipedrive to Solve these Top 7 Sales Pain Points

Sales are a tough gig. Some humps are inevitable, but an effective CRM solution like Pipedrive solves some of the most lamented sales pain points. Here’s how Pipedrive tackles the most common sales peeves head-on:

• Your Sales Reps aren’t Speaking with the Right People

It’s a widespread cause of exasperation: your sales team is spending precious time on people with little need for your product or service. It’s the million-dollar question: How can your team know who matters?

Pipedrive provides a solution. The software pulls leads from chatbots, email forms, or wherever you have them, using key attributes to categorize each lead by quality score. That means you’ll have your leads ranked visually so your team knows where to best focus its efforts.

It gets even better: with integrations like LeadBooster, Pipedrive can help you generate new high-quality leads bursting with sales potential.

• Your Sales Reps aren’t Connecting Well with Prospects

With so many prospects and clients to keep track of, your team is finding it impossible to keep things personal—but using the same strategy for everyone in your sales pipeline can be toxic for customer relationships.

The good news: personalizing customer relationships can be simple if you let Pipedrive do the work. Pipedrive offers full customer profiles so your team can tailor communication with everyone they reach out to. Clear visuals show where customers are on your sales pipeline so that interactions can be on-target, meaningful, and personal. Another reason why to use Pipedrive!

• Your Reps are Working with Inaccurate Sales Data

Wrong numbers or email addresses mean wasted efforts, causing a frustrating lack of results.

Pipedrive keeps your data organized, making updates instantly available to everyone so customer info is kept up-to-scratch for everyone. Plus, Pipedrive makes it easy to import and export spreadsheets, allowing seamless mass updates as often as you need them.

• Miscommunication between Team Members

With team members’ work tasks often overlapping, smooth collaboration can seem impossible. It’s an all-too-common scenario: A sales rep contacts a lead but doesn’t update the rest of the team about the call’s outcome. The result is a loss of valuable data and poor customer management in the future.

Pipedrive solves that. The software assigns team members to each lead or client so everyone knows who’s doing what. Plus, Pipedrive automatically tracks all communication with clients—whether it’s calls, video calls, or emails—storing it in client profiles for everyone to access easily.

• You Don’t Know What’s Working and What isn’t

So much of sales can feel like shooting in the dark, with sales reps often unclear about what to do next. How can you know what efforts are actually effective?

With the reports posted on your Pipedrive dashboard, you can track team members’ progress and get regular updates on what’s working. One of Pipedrive’s benefits is its forecasting feature, which can predict future sales and revenues, giving you a broader picture of your company’s long-term growth.

• You’re Losing too Many Potential Leads

A team member snags a promising lead—and then forgets to follow up. In the fast-moving world of your company’s sales, it’s too easy for potential clients to fall through the cracks—dispelling potential sales.

Pipedrive solves that by offering automatically scheduled reminders so your team never drops a lead again.

• Your Team is Wasting Time on Repetitive Tasks

With your sales team busy with administrative tasks, there never seems to be enough time for actual client relationship building. How can your team concentrate on growing your business?

With Pipedrive’s range of organizational features, you’ll find a significant chunk of your administrative work happening on its own. It gets better: Pipedrive’s automation and integration options can handle most repetitive tasks so your team don’t have to.

Freed from the drudgery of manual admin work, your sales team has more time for what matters—focusing on customer relationships and closing more sales.
 

How to Make Pipedrive Work for You

Want to tackle those pain points, smooth your sales journey, and massively boost your revenue?  You now know why use Pipedrive as your CRM, you’ve grasped the pros and cons, and you’ve considered how Pipedrive will benefit your business—but you don’t feel ready to launch it on your own.

Adopting a CRM platform as transformative as Pipedrive is a major step, and you want to do it with confidence. The good news is we’re here to help.

At Flow Digital, we guide you through the implementation process so you’re all set up for sales success. As experienced Pipedrive consultants, we customize Pipedrive to reflect your business’s unique needs, following up regularly for troubleshooting and updates.

With Flow Digital’s support, you can launch Pipedrive with confidence, knowing that spectacular sales success is just a few clicks away.